Believe it or not, Instagram has been shown to provide brands with 25% more engagement than any other social media platform, including Facebook and Twitter. This fun-fact changes the game for all brands working on online marketing and social engagement, particularly brands aiming to up their sales via ecommerce.
Here are some tips to fully benefit from Instagram and its online marketing wonders…
Up to 30 hashtags can be used, per post, but your hashtags need to be smart and on-point. Do your research and come up with hashtags that fall into 3 different categories – your brand, your industry, and you target audience’s trends.
Your posts should be authentic and original. Stay away from stock material, and focus on taking your own shots. This will help you stand out and keep your material unique.
Filters can make or break your post. Choosing the right filter to go with the photo and the mood of the post is essential. Studies have shown that the top 3 Instagram filters are: Normal (no filter), Valencia, and Earlybird.
Timing is key when it comes to posting on Instagram. Figure out the peak times to post, through trial and error, and stick to a specific schedule to ensure maximum reach and engagement.
Work on polishing your PR skills, in the sense that you should be engaging with fans and followers. Take the initiative to follow Instagram users and engage with them by starting conversations, liking their posts, posting comments, and replying to their comments on your posts.
No marketing strategy is complete without a little investment. Instagram offers some great paid advertising options which are goal-specific and include a call for action. Make sure to use these ads in the right way and at the right time.