Nike's Brilliant New Ad: Time Is Precious! | Hybrid Talks

Nike’s Brilliant New Ad: Time Is Precious!

Advertising

Nike strikes again with a brilliant campaign by Wieden + Kennedy, “Time is precious” revolving around the idea that we waste so much time on the internet.

“This commercial is just one minute out of the 10 hours a day you spend glued to your screens,” the robotic voiceover says. The voice then goes on to list the random and slightly odd actions internet users engage in, such as binge watching TV shows and using Tinder.

The ad ends with, “Time Is Precious…”, along with the sound of a ticking clock, and then, “Are we running today?”

This Nike campaign lacks the typical celebrity athletes, but it hits the spot, and we love it.

The message is clear; put down your phone, and get active!

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