Art Directing on a budget can be a tricky task, but it is definitely possible. Here are some tips that we’ve come up with to help you get the most out of a low-budget project.
- Simplify the concept: Make things simple; don’t overdo it. In other words, Get the message across without over-stuffing the frame with elements and props. For example, portray the jungle by using just one leaf. It can be that simple.
- Research for alternatives: Material, props…etc. Always look for alternatives, and don’t give up. So, start prepping early and give yourself time for the hunt.
- Know your suppliers: Compare prices and availability and build a list of suppliers. In this way, you will always have a go-to supplier to rely on, and a plan B or C or D.
- Any small element can make a difference: Even the smallest elements can create an impact when set in the right context. For example, a patterned or colored tablecloth can make all the difference.
- Borrow: Try to ask people you know if they have the material you need, so that you can just borrow it for a shoot instead of buying it for one-time use. Of course, remember to give it back in the same condition.